As a recruiter, your work gets easier when jobs are scarce, but in a job market where job openings outnumber available workers by nearly 5 million, it's time to find creative ways to get the attention of qualified candidates. Business owners and hiring managers expecting to attract talent with the same methods they've used for decades might find themselves losing top talent to the competition. Why? Because employees today are looking for a different experience.
Nearly 1 in 3 US workers under 40 have thought about changing their occupation since the pandemic began. Reasons for this range from a better work/life balance to a more meaningful career or a new lifestyle. While these changes aren't technically linked to recruitment practices, they have a major impact on the way candidates digest your job descriptions. Individuals craving a job they're passionate about or a new lifestyle aren't likely to be wowed by dry job descriptions with outdated buzzwords and a lengthy list of requirements. They want a reason to be excited about what a new position has to offer.
Role: Talent Acquisition Manager
The Talent Acquisition Manager will be responsible for finding, attracting and hiring top talent for the company. This individual must have experience in recruiting, sourcing and screening candidates.
Qualifications:
Responsibilities
So, how can you make an impression that stands out from the competition? Consider the value of a video job description.
The most valuable thing that makes a video job description stand out from other methods is engagement. Video offers a quick, entertaining way for viewers to easily digest content. When you consider the effects of videos on entertainment, education, and successful marketing, the idea of applying video to recruitment isn't such a leap. YouTube has 122 million active users daily, adding up to over a billion hours of content consumed across the world every day. Marketers who have tapped into the popularity agree on the effectiveness of the tool with 87% reporting a positive ROI, and 81% revealing that video marketing has a direct, positive impact on sales. Furthermore, 94% of marketers agree that videos have helped increase user understanding of their product or service.
A video job description is a brief video that provides an overview of a specific job opening. It can be described as a shareable, videoized, version of your existing job ad. The same benefits that make videos such an effective form of entertainment and marketing make them the perfect tool for job descriptions. Consider how these benefits could enhance your recruitment process.
Your video job posting isn't supposed to be a shiny advertisement glorifying your company. It should offer a transparent view into what the position actually requires and how it will benefit qualified applicants. For this reason, your video needs to be short and to the point with these essential details.
Your job posting should include a recognizable job title, a description of day-to-day work, and specific task requirements. A video job description can offer a visual representation that quickly describes a summary of the position's responsibilities, qualifications, expectations, while showcasing the workspace, current employees, and company culture. Other vital characteristics of a transparent job description include salary and travel requirements.
While a long blurb in a written posting about your company culture may get overlooked, or even perceived as over-the-top, videos offer a transparent look into the way your employees work together and the day-to-day atmosphere a new employee can expect. 38% of new employees say they'll consider quitting because of company culture. By offering visual insight into company culture, a video can offer job seekers a sense of familiarity that makes them feel as though they've already visited your company.
Print job postings typically list education and experience requirements but fail to focus on soft skills and other qualifications that could make candidates a good fit for the role. When current employees describe their responsibilities, they're more likely to mention skills that make them good at their job than their past experiences. This offers candidates a way to relate instead of the intimidation that a list of qualifications might evoke.
A desire for employee training and development opportunities is one of the top reasons employees move to a new company. If you offer education opportunities, cross-skilling and upskilling that results in promotions, video presents a quick way to offer visuals of these attractive perks. Consider the impact of a single image of educational opportunities or a side-by-side view of an employee turned company leader to a prospective recruit. A job search represents more than a single choice, it's a long-term life change that your video should address.
For companies that have never utilized the power of video, creating a video job posting can seem like a daunting task. However, authentic video job descriptions shouldn't be complicated or lengthy. They simply need to capture a transparent view of the way your company operates. Consider how these tips can help you plan and produce an engaging video job description.
Creating a video job description doesn't have to be difficult. In fact, you can use your existing job posting to have an engaging video created for you. Above all, a recruitment video needs to be clear and authentic. That's why you don't need an expensive film crew and a complicated process. Lumina is an intuitive platform that bridges the gap between HR and marketing with instant conversions of your current job listings into short, branded videos that attract candidates and empower recruiters. All you have to do is input your email to receive a tailored job posting within 24 hours. Get ready to hire like it's 2022 with modern videos that make recruitment a breeze. Request your free Lumina video today.